Breaking my quiet – I recently received news from readers indicating they were following this blog. First – thank you! Not wanting to disappoint them I am sharing some general news that is applicable to all businesses and professions. I have been working on an e-book for corporate leaders in transition and realize it could apply to any profession. My book is designed to help them market and sell their intellectual property, their knowledge, to a hearing audience.
There may be dental leaders who find themselves in a similar position and who want to enter a new era of their practice life. You may be one of them! You may be in need of some guidance in what the next steps are beyond your practice. Beyond excellence in your specific dental field you have gathered expertise in other areas that you want to share. You may wonder how to get started to share your knowledge.
Some thoughts for you…
Are you a “baby boomer” brimming with ideas and expertise that could add value to new dentists? How can you contribute and make it easier for someone just starting? When I spoke at the Loma Linda University School of Dentistry I experienced their hunger to do things well from the beginning. If you are an expert and have capabilities and expertise to share, there are so many ways to market your intelligence today. Think about what you can do for the new and upcoming professionals in your industry. What are their needs, wants and desires? Write out how you can help with this in a way that takes them to new levels beyond what school can teach. What was missing for you that you can convey that isn’t learned only through experience.
Once you recognize that you have something to share, think about the medium to reach your audience. Would you want to teach, write, conduct workshops, blog, or use other multi-media? Food for thought…
Think about it, but not too long or you will see someone doing what you have always known was in you to do after you completed this part of your practice.
Have a great day!
Warm Regards,
