I was thinking today about working in an environment where the new norm means uncertainty. It means being flexible and able to change and flex easily. How do you plan to grow your business with continually changing external conditions that can affect your growth? What services do people have a tendency to drop if they think their income could be at risk?
What are some of the things you can do to keep people returning? One of the easiest answers is to create an invigorating environment – one where everyone is treated with respect and authenticity. Create connections – instead of just greeting people, make sure you look at them and notice something about them. Take a moment with them, whether to ask about their family or compliment them on something in their appearance. Be genuine. It is so easy for people to publish their experience using social media and that could influence your ability to draw new patients. Why not adopt a policy of giving over the top service? Ask your patients to talk about their experience and share that with their Facebook friends. Begin to use social media as a place to attract more patients.
When I am looking for a new doctor or a new dentist I like to ask people who they go to and why. Make it easy for people to recommend you! Look around your practice and ask what changes could be made that would enhance everyone’s experience. When you have a happy dentist and happy workers, that naturally is conveyed to patients as they walk through the door.
Smile loudly,
